Field note 01
Three current examples show why price, cadence, plan name, and allowance need to be checked together. This is public-source analysis—not customer work or measured AI-ranking evidence.
Company-controlled comparison page vs current first-party competitor source
01 · Crisp / Intercom
$139 × 10 seats × 12 months equals $16,680, while the comparison table shows $33,360. Intercom’s current annual $132 rate totals $15,840 for 10 seats.
Choose one billing cadence, recalculate the annual total, and place the check date and source beside the table.
Verify it: comparison source · current first-party evidence
02 · Sendible / Hootsuite
The comparison maps Professional to $99 and five accounts. Hootsuite currently maps Standard to $99 and 10 accounts, while Professional is $199 with unlimited accounts.
Rebuild the row from one current source and cadence, then monitor the three structured fields as a unit.
Verify it: comparison source · current first-party evidence
03 · Serpstat / Ahrefs
The comparison lists $99 / $199 / $399 / $999. Ahrefs currently lists $129 / $249 / $449 / $1,499 and a separate $29 Starter plan.
Refresh the tier map, distinguish Starter from Lite, state cadence and currency, and add a visible pricing-check date.
Verify it: comparison source · current first-party evidence
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